Number of users

Design Stage

No methods were found matching the selected filters

A/B Testing

Compares two different design versions, which are shown to two different groups of users. The results show which one performs better.

More than 100

Card Sorting

Users organize items into groups or in their perceived right order and assign categories to each group. It shows users’ mental models.


Diary Study

Participants self-report their activities to create a log of their actions, thoughts, and frustrations, which helps to understand their experience.

Around 5

Focus Group

Guided by a moderator, groups from 3 to 12 participants discuss and share opinions about a product, campaign or a brand.

Around 5


Gives an overview of how users are behaving in a page, showing what attracts their attention or distracts them from the main goal.

More than 100

Heuristic Evaluation

Designers assess an interface against a set of agreed-upon best practices. Helps detecting usability problems before user testing begins.

Around 5


At one-on-one meetings with researchers, participants speak deeply about a topic sharing their thoughts in their own language.

Around 5

Kano Analysis

Can be used within surveys and interviews, to prioritize which product attributes are more important to users, and measure satisfaction.



Requires attentive looking from the researcher and recording of phenomena. It reveals “what” users do in a specific situation.

Around 5


Measure and categorize attitudes or collect self-reported data that can help track or discover important issues to address.

More than 100

Task Analysis

Breaks down the elements of a user’s work flow. Normally includes observation and interviews.It is usually represented in flowcharts.

Around 5

Usability Test

Participants experience an interface while completing a task or a set of tasks. Helps to identify what has to be improved before launching it.

Around 5

User Journey Map

A visualization of the users’ path to a particular goal, which helps identifying breakdowns and successes on their journey.


5-Second Test

For 5 seconds participants observe a design. Later, they have to answer questions based on memory and the impression of the image.

Around 50