5-Second Test

When to use:

When wanting to measure how well a design communicates a message in a short period of time.

How to use:

1. Show users anything that communicates a message for 5 seconds;
2. Ask them questions regarding to the design.

Advantages:

- Quick;
- Easy to implement;
- Possible to gather large amounts of user data in a short period of time;
- Provides both qualitative and quantitative feedback.

Disadvantages:

- The information we get is limited, since every user has different goals everyone focuses on different aspects.

Tool used at Studyportals:

Usability Hub.